What is Spam Email? Why Emails Go to Spam?

Research from the Direct Marketing Association and Demand Metric found, “Email had a median ROI of 122 % —more than four times higher than other marketing formats including social media, direct mail, and paid search.”

But there’s an issue that all email marketers must contend with and that’s falling into the dreaded black hole that is the spam folder.

What is Spam Email?

Spam email is unsolicited and unwanted junk email sent out in bulk to an indiscriminate recipient list. Typically, spam is sent for commercial purposes. It can be sent in massive volume by botnets, networks of infected computers.

Some email marketing providers will give your email a spam score based on the number of links you provide in an email. This will trigger words that will appear throughout the mail.

The 10 Most Common Reasons Why Emails Go to Spam

  1. You Weren’t Given Permission
  2. The Sender Information is Inaccurate
  3. There’s No Physical Address
  4. You’re Using Spam Trigger Words
  5. Your Headline Is Weak
  6. You’ve Included Attachments
  7. There’s a Large Image with Minimal Text
  8. There’s No Opt-Out Link
  9. You’re Sending Emails to Inactive Addresses
  10. You Have Incorrect Spelling and Grammar

With our team, you can become expedient at good Email Marketing. Our agents have more than a decade of experience working with email marketing clients and are familiar with common deliverability issues.

We can determine your pain points and help you mend them, while simultaneously working on increasing your open and click rate, which will positively influence cost savings.

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