If we’re talking about the most important metrics in Email Marketing, Open Rate will for sure take its place in the top 3 most important metrics and we have explained that in our previous blog post.
Today, let’s look at how to improve your open rate:
Email subject lines and open rates are intrinsically linked.
With industry-wide open rates that hover well below the 20% mark, the fact is that the email subject line is the only part of our emails that most of our recipients will ever see. It is the single most important part of any email and its effectiveness can make or break an email campaign. A good email subject line will generate high open rates and vice versa.
If our emails are not getting opened frequently enough, they won’t be generating enough clicks, conversions, and revenue. It’s almost a certainty that our email subject lines are the problem.
With our team, you can become expedient at a good open rate. Our agents have dozens of years of experience working with email marketing clients and are familiar with common deliverability issues.
We can determine your pain points and help you mend them, while simultaneously working on increasing your open and click rate, which will positively influence cost savings.