What Total Email sent and Total Email Open tell you about

There are two very common metrics that you will always encounter when doing email marketing. They are Total Email Send and Total Email open.

Using Amphoria Analytics to check your total email sent and total email open performance

  1. Use trend line in Trend Analysis chart to see the trend for both metric

Total Email Sent and Total Email Open trending upward

  1. The most optimal performance
  2. if total email sent and total email open is trending upward, it means you are giving high quality email
  3. Your subscriber willing to open your email

Total Email Sent trending downward and Total Email Open trending upward

  1. Happens when marketers trying to make their email marketing performance more efficient
  2. Reducing email frequency and use more quality content can generate high Total open and will reduce your email marketing cost

Total Email Sent trending upward and Total Email Open trending downward

  1. Tells you that your email marketing is not performing well
  2. You are spamming your subscriber
  3. Low quality email

Total Email Sent trending downward and Total Email Open trending downward

  1. Very bad email marketing
  2. Low email frequency
  3. Bad content

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